Marketing Portfolio
Creative marketer with a data-driven mindset.
I create campaigns that are visually strong and strategy-first. My work combines content, analytics, and growth testing to drive measurable outcomes.
Selected work
Case studies across ecommerce, campus marketing, and client web
Each project below links to a full write-up: scope, execution, and outcomes you can verify.
Etsy SEO + Listing Optimization
I launched and run this shop, creating all digital designs while optimizing listings for discovery and conversion.
View case study 700 sales in first 6 monthsPSO Instagram Content Management
I managed PSO Instagram content strategy and posting schedule, creating weekly recap posts and event promotion graphics.
View case study Archive from my management period
PSO Website Redesign (Squarespace)
Redesigned the PSO website to improve layout clarity and make member-facing information easier to navigate.
View case study Improved UX across key pagesPickleball Coach Client Website
Designed and built a full coaching website for a real client — featuring live booking, pricing, blog, and testimonials.
View case study Live site · Real clientTaysTailoredCo
Etsy Case Study
I started TaysTailoredCo from scratch and create all of the digital designs myself, then grow the shop with SEO, market research, and analytics-led decisions.
700+
Sales
★ 5.0
Avg. Rating
6 mo
To reach 700 sales
What I do
- Create all digital product designs for Etsy listings and shop branding.
- Keyword research for listing titles, tags, and customer search intent.
- Listing optimization for thumbnails, copy clarity, and conversion flow.
- Competitor and trend scans to identify high-demand product opportunities.
- Performance tracking with iteration based on visits, clicks, and engagement.
Outcome
I grew TaysTailoredCo from zero to 700 sales in 6 months by consistently testing and refining my listings, from design and visuals to SEO metadata and paid advertising strategy, to maximize discoverability and conversion.
Featured Listings
Temple University PSO
PSO Marketing Leadership
I led marketing for Temple University's Professional Sales Organization, posting multiple times per week and maintaining consistent branding across all event promotions, speaker series, and weekly recaps.
Instagram Content
Dec 2023 – Dec 2024- Designed and published 4+ posts per week across event promos and recaps.
- Built reusable templates for Speaker Series, Sales Activities, and announcements.
- Maintained consistent PSO brand voice and visual style throughout my tenure.
Archived from my management period — the account has since changed hands.
9:41
templepso
513posts
861followers
88following
Temple University PSO
The Professional Sales Organization in Temple University's Fox School of Business.
⊞
👤
Website Redesign
SquarespaceI redesigned the PSO website to improve layout clarity and make student-facing information easier to navigate. The screenshot below is from the version I built during my role.
The site is no longer active — this is an archived screenshot of my design.
Client Project
Pickleball Coach Website
I designed and built a full coaching website for a real client — a PPR-certified pickleball coach on the Main Line. The site is live, actively booking clients, and includes a blog, pricing, testimonials, and Calendly integration.
What I built
- Multi-page coaching site with Home, Coaching, Pricing, Locations, Blog, and Contact pages.
- Integrated Calendly booking system for seamless session scheduling.
- Testimonials section showcasing 32 five-star client reviews.
- Pricing cards for private, semi-private, small group, and 6-week series sessions.
- Blog with articles to support SEO and client education.
- Credential and certification display including PPR Level 1 and background clearances.
Outcome
The site serves as a professional home base for a working coach — fully live, integrated with real booking tools, and built to convert visitors into clients. This was a real client project from start to finish, not a school assignment.
325-star reviews featured
6Pages built
LiveActive bookings
Sales competitions
Competition experience
National and campus-level sales programs — judged role-plays and structured pitches.
NISC
Northeast Intercollegiate Sales Competition
Bryant University
Participated in a national, tournament-style sales competition featuring multiple elimination rounds. Competed in a 10-minute role-play sales meeting judged by corporate professionals.
- Evaluated on rapport building, needs identification, presentation, objection handling, and closing.
- Engaged in realistic buyer-seller scenarios with industry professionals.
- Completed a 60-second "Speed Sell" elevator pitch to recruiters.
Skills Gained
Sales communication · Confidence under pressure · Objection handling · Closing techniques
FSC
Fox Sales Competition
Temple University · Professional Sales Organization
Participated in a competitive, student-led sales competition focused on developing real-world selling skills through live role-play scenarios.
- Practiced and executed structured sales pitches in front of judges.
- Strengthened ability to think on the spot and respond to objections.
- Built confidence in professional selling environments.
Skills Gained
Persuasion · Adaptability · Communication · Sales strategy
Experience
Professional experience
Reverse chronological — leadership, internship, and organization roles.
Director of Operations — Professional Sales Organization
- Calculated scores for an 80-person sales competition, ensuring accuracy in Excel.
- Tracked attendance and led a rewards system that increased engagement and retention by 50%.
Marketing Intern — Fox School Marketing Department
- Created engaging social media content to support student recruitment and departmental goals.
- Implemented channel strategies to increase engagement and support departmental growth.
- Executed a multi-week content calendar for consistent, on-time publishing.
Director of Marketing — Professional Sales Organization
- Optimized and launched an updated organization website, improving layout clarity and UX across key pages.
- Designed and published cross-platform content four times weekly (150+ posts annually) for events and engagement.
Social Media Marketing Intern — Spencer's Plate
- Created content across multiple social platforms, producing 12+ pieces of content weekly.
- Produced 4+ graphics and short-form video assets weekly, maintaining brand consistency.
- Collaborated with the team to plan, pitch, and schedule content aligned with brand strategy.
Capabilities
Skills & tools
Strategy, creative production, analytics, and platforms I use in coursework and client work.
SEOMarket ResearchData AnalyticsAdvertising
Social StrategyCanvaCapCutExcelAdobe Creative Suite
SquarespaceWordPress
Client feedback
Etsy testimonials
Verified five-star reviews from my shop (public on Etsy).
★★★★★
"Taylor went above and beyond when I reached out about a milestones poster to match the birthday invite I purchased. She responded quickly, followed my requests perfectly, and was genuinely so kind. The entire interaction was wonderful, and I'm so grateful for her help. I absolutely can't wait to use her products for my son's first birthday!"
★★★★★
"The shop owner was super helpful and very quick to respond to my questions! They went above and beyond to quickly create me a custom item! I would highly recommend them and will order again from them in the future! 10/10 Recommend!!!"
★★★★★
"This template arrived immediately after purchase, was easy to edit, and I received many compliments on how beautiful it was (which I did not take credit for). Thank you!"
★★★★★
"I received so many compliments on this invite. Also it was extremely easy to edit."
★★★★★
"Highly recommended. Good service. Very helpful."
Reviews sourced from my Etsy shop (public customer feedback).